OUR STORY

Converging our history in Sportswear & Outdoor to offer uniquely designed products since 1974.

1974

HI-TEC® Sports was founded by Frank van Wezel in Shoeburyness, England. Frank’s love for sport led him to build an innovative, lightweight and instantly comfortable squash shoe. The HI-TEC® Squash Classic is still made today and has sold over 19 million pairs.

1978

HI-TEC® was established in the USA with the introduction of the world’s first lightweight hiking boot, the Sierra Sneaker, a sports shoe for the mountains.

1980

The HI-TEC® Silver Shadow was launched in 1981 to conquer the running category; that year 23% of runners in the London Marathon wore it. The Silver Shadow quickly established itself as Britain’s top-selling running shoe as there was simply no better all-purpose training shoe on the market.

The HI-TEC® BW Infinity becomes a best seller in 1989 due to its groundbreaking hybrid trail and road-running shoe. It was designed specifically for the 146-mile ultra-marathon races in Badwater, California, which took runners from the dust plains of Badwater to the top of Mount Whitney. By 1990, the BW Infinity achieved a major innovation milestone with the introduction of the AirBall Concept (‘ABC’) midsole.

1990

Nelson Mandela was released from prison in South Africa wearing a pair of HI-TEC® ACE(court).

HI-TEC® introduced the Adventure Racing Series in 1992, which was designed as a hybrid trail running and light hiking shoe to perform in adventure and obstacle races.

The Altitude IV became the #1 hiking boot in the US.

Nelson Mandela was released from prison in South Africa wearing a pair of HI-TEC® ACE(court).

HI-TEC® becomes the official shoe of the Wimbledon Tennis Championships.

2000

The 2000s continued to mark a period of innovation for HI-TEC®. In 2007, the brand debuted its V-LITE technology; a design so light, yet incredibly high-performing. The proprietary footwear technology went on to inspire the 2010 Cannes Lions award winning video “Liquid Mountaineering”, which garnered over 15 million views on YouTube that year. V-LITE continues to be infused into HI-TEC®’s city outdoor footwear innovation, making city to trail living easier than ever before.

HI-TEC®, in collaboration with VIBRAM, crafted the RollinGait System (“RGS”) outsole as a regular trail running tool in 2011. The RGS system was proprietary to HI-TEC® at the time and was an innovative midsole and outsole combination that supported the natural movement of the foot, thereby reducing muscle fatigue.

2010

Cherokee Global Brands (now APEX Global Brands) acquired HI-TEC®, adding to their strong portfolio of brands.

HI-TEC® launches ‘Comfortable Anywhere’ and begins cementing their position as the owners of the Outdoor Crossover category with the introduction of the Wild-Life Collection.

HI-TEC® launches premium HTS74 line, celebrating the brand’s legacy, mixing original silhouettes with modern technology.

HI-TEC® is excited to launch the first U.S. HI-TEC® Apparel & Accessories collections in FW18.

TODAY

After 45 years, HI-TEC® remains committed to its core mission - to get the world outside. By offering unparalleled technology, city to trail versatility and made-to-last quality, HI-TEC delivers comfort anywhere.