Our Story

1974

HI-TEC® sports was founded by Frank van Wezel in Shoeburyness, England. Frank's love for sport led him to build an innovative, lightweight and instantly comfortable Squash Shoe.

1978

HI-TECS was established in the USA with the introduction of the world's first lightweight hiking boot, the Sierra Sneaker, a sports shoe for the mountains.

1981

The Silver Shadow was launched to conquer the running category and that year 23% of runners in the London Marathon wore it.

1982

The MAGNUM brand is born following a direct demand from the FBI to Hi-Tec for lightweight, athletic and comfortable uniform boots.

1988

Hi-Tec was floated on the London Stock Exchange and became a public limited company.

1990

The Altitude IV became the #1 hiking boot in the US. In July 1990, mountaineer Adrian Crane climbs the 50 highest peaks in each of the 50 states in the USA in a record time of 101 days. The 50 Peaks brand is born out of Adrian's astonishing accomplishment and the first collection is introduced with his support.

1992

In the first season of England's world famous Premiership Football competition, Hi-Tec dominant position in sport was confirmed with the best selling Kings Cup boots featured on 52 Premiership players.

1995

HI-TEC becomes the official shoe Of the Wimbledon Tennis Championships.

1996

Combining its roots of sport and outdoor, Hi-Tec introduces a revolutionary new multi-activity event in the USA, The Adventure Racing Series. During this event each team has between 4 and 5 hours to complete the race which includes trail running, kayaking, mountain biking as well as a series of tests such as blindfolded puzzle solving, knot tying and mud crawling.

2000

Frank privatises the company. Still today Hi-Tec is a wholly owned family business.

2007

Golfer Padraig Harrington wins 3 major Championships wearing Hi-Tec's technologically advanced CDT Golf shoe, the world's first game improvement performance golf shoe.

2010

HI-TECS Launched the Liquid Mountaineering video which becomes viral over 15 million views and wins the 2011 Cannes Lions award at the Creativity Awards in France.

2011

Ed van Wezel, son of Frank, becomes CEO and the Global Headquaters is moved to the Netherlands, the country of origin of the van Wezel family.

2013

Hi-Tec wins Footwear Product of the Year at The Great Outdoors Awards with the introduction of the popular 'Zuuk', and incredibly lightweight multisport shoe. The same year, Hi-Tec also wins The Outdoor Footwear Brand of the Year at the UK Footwear Industry Awards.

2014

To celebrate its 40th anniversary Hi-tec debuts the Classic74, inspired by the design of the company's original Squash Classic.

2015

Hi-Tec sponsored athlete and three-time World Squash Champion, Nick Matthew, is officially awarded his Order of the British Empire(OBE) by Her Royal Highness, Princess Anne

TODAY

Hi-Tec is a wholly owned subsidiary of Cherokee Global Brands.


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TODAY