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CONVERGING OUR HISTORY IN
SPORTSWEAR & OUTDOOR
TO OFFER UNIQUELY DESIGNED PRODUCTS SINCE 1974
Hi-Tec was founded by Frank van Wezel in the appropriately named village of Shoeburyness, England. Frank’s love for sport led him to build an innovative, lightweight and instantly comfortable Squash shoe.
Hi-Tec was established in the USA with the introduction of the world’s first lightweight hiking boot, the Sierra Sneaker, a sports shoe for the mountains.
The Hi-Tec Silver Shadow was launched in 1981 to conquer the running category; that year 23% of runners in the London Marathon wore it. The Silver Shadow quickly established itself as Britain’s top-selling running shoe as there was simply no better all-purpose training shoe on the market.
The Hi-Tec BW Infinity became a best seller in 1989 due to its groundbreaking hybrid trail and road-running functionality. It was designed specifically for the 146-mile ultra-marathon races in Badwater, California, which took runners from the dust plains of Badwater to the top of Mount Whitney. By 1990, the BW Infinity achieved a major innovation milestone with the introduction of the AirBall Concept (‘ABC’) midsole.
Nelson Mandela was released from prison in South Africa wearing a pair of Hi-Tec ACE (court) sneakers.
Hi-Tec became the official shoe of the Wimbledon Tennis Championships.
Hi-Tec introduced the Adventure Racing Series in 1996, designed as hybrid trail running and light hiking shoes to perform in adventure and obstacle races.
The 2000s continued to mark a period of innovation for Hi-Tec. In 2007, the brand debuted its V-LITE technology, a design so light yet incredibly high performing.
Hi-Tec launched the Liquid Mountaineering video, viewed over 15 million times and winner of the 2010 Cannes Lions award.
Hi-Tec launched ‘Comfortable Anywhere’ and began cementing its position as the owners of the Outdoor Crossover category with the introduction of the Wild-Life Collection.
Hi-Tec launched the premium HTS74 line, celebrating the brand’s legacy and mixing original silhouettes with modern technology.
Hi-Tec continues its mission of enabling the world to to get outside and experience a new view. In 2024 Hi-Tec will celebrate it’s 50th anniversary.