CONVERGING OUR HISTORY IN

SPORTSWEAR & OUTDOOR

TO OFFER UNIQUELY DESIGNED PRODUCTS SINCE 1974


1974

Hi-Tec was founded by Frank van Wezel in the appropriately named village of Shoeburyness, England. Frank’s love for sport led him to build an innovative, lightweight and instantly comfortable Squash shoe.

1978

Hi-Tec was established in the USA with the introduction of the world’s first lightweight hiking boot, the Sierra Sneaker, a sports shoe for the mountains.

1981

The Hi-Tec Silver Shadow was launched in 1981 to conquer the running category; that year 23% of runners in the London Marathon wore it. The Silver Shadow quickly established itself as Britain’s top-selling running shoe as there was simply no better all-purpose training shoe on the market.

1989

The Hi-Tec BW Infinity became a best seller in 1989 due to its groundbreaking hybrid trail and road-running functionality. It was designed specifically for the 146-mile ultra-marathon races in Badwater, California, which took runners from the dust plains of Badwater to the top of Mount Whitney. By 1990, the BW Infinity achieved a major innovation milestone with the introduction of the AirBall Concept (‘ABC’) midsole.

1990

Nelson Mandela was released from prison in South Africa wearing a pair of Hi-Tec ACE (court) sneakers.

1992

Hi-Tec introduced the Adventure Racing Series in 1992, designed as hybrid trail running and light hiking shoes to perform in adventure and obstacle races.

1995

Hi-Tec became the official shoe of
the Wimbledon Tennis Championships.

2007

The 2000s continued to mark a period of innovation for Hi-Tec. In 2007, the brand debuted its V-LITE technology, a design so light yet incredibly high performing.

2010

Hi-Tec launched the Liquid
Mountaineering video, viewed over 15 million times and winner of the 2010 Cannes Lions award.

2016

Hi-Tec launched ‘Comfortable Anywhere’ and began cementing its position as the owners of the Outdoor Crossover category with the introduction of the Wild-Life Collection.

2017

Hi-Tec launched the premium HTS74 line, celebrating the brand’s legacy and mixing original silhouettes with modern technology.

NOW

Hi-Tec continues its mission of enabling the world to to get outside and experience a new view. In 2024 Hi-Tec will celebrate it’s 50th anniversary.